The Ethical Capital Investment App offers you the opportunity to invest in mainstream corporations, such as Ikea, Siemens or American Waters, that have a positive impact on the world. This positive impact is sometimes hard to see, and thus we have taken a lot of effort to measure it accurately using the theory of happiness economics.
Specifically, we are not using one but two different methods to assess the impact:
- The Goal Impact Score (GIS)
- The Decentralized Impact Score (DIS)
The Goal Impact Score (GIS) works mostly from the UN Sustainable development goals with a few differences. We extend this framework by a four goals that are not part of the SDG, but that we and our investors care about:
- Animal Welfare
- Religious Values
- LGBT RIghts
In addition, we recognize that every person prioritizes different values and so we have a quiz to help you see how you can make the world a better place through your investments. Take the quiz here
The Decentralized Impact Score (DIS) is based on happiness economics and our own new approach to measuring social impact as explained in our whitepaper
Happiness economics says that the goal of economics is to achieve maximum world happiness. Any economic activity that does not lead to that is a market failure. How much a market failure tells us how much social cost there is or lack of social good. Read our whitepaper for more!